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Little Collins
Bringing Aussie charm to NYC
Background
Little Collins café was born out of Little Collins Street in Australia. The café is bringing Australian cuisine and coffee to New York City in a new, elegant fashion. Little Collins took the pandemic as an opportunity to expand their brand toolkit and messaging. When in-person dining resumed, they wanted to be equipped with an invigorated, memorable brand that would charm every patron that walked in the door. They called upon Headword for some help.
Services Provided
- Brand Identity
- Digital Design
- Packaging
- Research & Strategy
- Retail
Approach
We worked closely with the client while doing a brand immersion. We needed the brand character, voice, and position to guide our designs. We wanted every touchpoint to be elevated and smirk-inducing, just like Little Collins itself. We wanted everyone that had never visited the restaurant to ask “where did you get that?”
Creative
We gave Little Collins a whole new identity package, including a versatile set of logos to use for all of the restaurant’s needs. In addition, we redesigned their business cards and menus to offer several different options.
Little Collin was the cafe’s mascot and he got a makeover as well. After his fresh new look, Collin found his way into many of our designs. He’s a bit of a cheeky one, so we let him guide our copy direction. Punny little sayings grace to-go bags and his expressive “mug” is featured across much of the Little Collins merch we designed.
